Choppies Enterprises Ltd-An Entrepreneurial Transition
The Choppies group entered the Namibian market in November 2017. At present, the group has three super market stores- one in Omuthiya, the other two in Ondangwa and Ongwediva respectively. With the Namibian entry, the group has spread its wings into the 8th country in the Southern African market. The group operates in seven other Sothern African countries (Botswana, South Africa, Zimbabwe, Zambia, Kenya, Tanzania and Mozambique) and continue its expansion into new, as well as under-serviced areas in the existing markets. The group is controlled by a team of over 300 professional people who has extensive expertise and experience in the retail industry.
Botswana headquartered Choppies Enterprises Ltd is listed on both Botswana Stock Exchange (BSE) and the Johannesburg Stock Exchange (JSE).
In 1986, Choppies commenced its operations with a single store in Botswana. Over the past 31 years, The group, managed through its Botswana and the rest of Africa divisions, is a food and general merchandise retailer, selling a vast range of products at a great value. The company always put customers at the heart of our business and treat them with great respect.
Choppies operates mainly in three retail formats- Hyper stores, Super Stores and Value Stores. The retail chin offers to customers mainly focuses on food and non-edible groceries, clothing, tobacco, liquor beauty products and general merchandise. The offer also includes additional value added services such as financial transactions at the till points. In additions to manufacturer-branded products, Choppies has a number of its private label products to suit every budget.
The group will soon be launching its online business which will give the customers the opportunity to shop from their homes and have their order delivered to their doors in a fixed time slots.
The group has developed centralised distribution channels (CDC), in Botswana and South Africa and Zimbabwe with a strategic focus on accelerating the level of central supply in its business. At present, supply in Botswana is 60% centralised, while in South Africa and Zimbabwe it is 80%, 50% respectively. The group operates 5 distribution centres across the eight countries catering for groceries, fresh and perishable produce.
With over 17,000 staff members, the Choppies Group is a significant employment generator in the retail sector in Africa. The Group will continue to address the socio-economic challenges faced by the communities it serves through the supply of high-quality, affordable food for all customers while providing significant employment and economic opportunities across its value chain.